Our Story


New Custom creates beautiful laser-engraved
products that show just how handmade
technology can get.

Father-son team Gary and Jeff Rock have always shared a love for tinkering—a love that extends from making beautiful things with their hands to creating cutting-edge technology. An experiment with laser-engraving got the pair hooked on the crystal-clear, intricate designs that a laser can produce on the right materials.

A creative online tool to let users make their own one-of-a-kind designs, a workshop where those designs could come to life, and New Custom was born.

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